Publikationen

2018

Neder, Pablo
Mit Sponsoring zur attraktiven Employer Brand?
2018
5. Oberfränkischer Personal- und Praxistag 2018, Bayreuth

Stieler, Maximilian
Emotions and social interaction through the lens of service-dominant logic
Bayreuth, 2018. - I, 112 S.
http://nbn-resolving.org/urn:nbn:de:bvb:703-epub-3 ...
(Dissertation, 2017, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Stieler, Maximilian; Germelmann, Claas Christian
Actor Engagement Practices and Triadic Value Co-creation in the Team Sports Ecosystem
In: Marketing : ZFP Bd. 40 (2018) Heft 4. - S. 30-43
doi:10.15358/0344-1369-2018-4-30 ...

Germelmann, Claas Christian; Neder, Pablo
Agil, digital, phänomenal? : Erfolgreiche Kundenansprache und -bindung in Zeiten der digitalen Transformation
2018
Digitale Transformation in der Ernährungswirtschaft, Garching

Held, Johanna; Germelmann, Claas Christian
Deception in consumer behavior research : A literature review on objective and perceived deception
In: Projectics = Proyéctica = Projectique (2018) Heft 3 (n°21). - S. 119-145
https://www.cairn.info/revue-projectique-2018-3-pa ...

Geiger, Alina; Horbel, Chris; Germelmann, Claas Christian
"Give and take" : how notions of sharing and context determine free peer-to-peer accommodation decisions
In: Journal of Travel & Tourism Marketing Bd. 35 (2018) Heft 1. - S. 5-15
doi:10.1080/10548408.2016.1231101 ...

Stieler, Maximilian; Kriegl, Bettina
How do consumers experience the emotional rollercoaster? : a smartphone app to measure emotions continuously
In: Transfer, Werbeforschung & Praxis Bd. 64 (2018) Heft 2. - S. 43-53

Föhr, Jonas
Irgendetwas zwischen bester Freundin und Wellensittich? : Smarte Technologien in der Persuasionsforschung
2018
Jahrestreffen der Forschungsgruppe Konsum & Verhalten, Lüneburg, Deutschland

Germelmann, Claas Christian; Föhr, Jonas
Media-Specific Persuasion Knowledge of Social Network Sites Users : an Exploratory Study
2018
http://www.acrwebsite.org/volumes/v11e/eacr_v11_17 ...
ACR European Conference, Gent

Popp, Bastian; Horbel, Chris; Germelmann, Claas Christian
Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors : Insights From Two Prototypical Communities
In: International Journal of Sport Communication Bd. 11 (2018) Heft 3. - S. 339-368
doi:10.1123/ijsc.2018-0082 ...

Wawrzinek, David
What's the Purpose of Higher Education? : Proposing Meso-Level Operationalizable Superordinate Strategic Goals for Higher Education Strategy Model and Metrics
2018
2nd Annual International Symposium on Higher Education in a Global World 2018, Athens, Greece

Diekmann, Larissa; Germelmann, Claas Christian; Jendsch, Stefanie
Why Consumers Remain Ignorant of Nutrition Information : The Roles of Subjective and Objective Nutrition Knowledge
2018
http://society.macromarketing.org/assets/proceedin ...
Macromarketing Conference 2018, Leipzig, Deutschland